Eli’s Boots

As I sat down enjoying my beautifully presented latte at The Hamptons Cafe, I thought to myself; being a mother is one of the most beautiful things in the world. But being a mom & owning a business? That has to be the craziest thing! How do you find the time to be both? 

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As my mind went wild with thoughts, Lydie walked in with her beautiful son Elijah. She was such a pleasure to be around. I felt like I was having coffee with a friend. 

Tell me a bit about yourself & family

I met my husband during my first week in university in the UK. Twelves short years later we are married with a little boy called Elijah. Just like me, my husband has travelling in his bones. Together or apart we’ve lived in New York, Washington, Istanbul, Paris, London and now Dubai. Now that Eli has joined us, Dubai is our confirmed home and we could not be happier here.

Tell us something people don’t know about Lydie?

I played rugby for four years, from College at the London Oratory to my first two years at Manchester University. I was a winger and a pretty good one. No one believes me though because I’m constantly in heels, 5’6 and never without my red lipstick!

What are the 5 most important things to you?

Son/Husband/Family. Napoleon my cat. My health. Law. I love being  commercial/corporate lawyer. I miss the office days. Reviewing an SPA for mistakes is easy compared to being a stay at home mum! That’s it.  

What was your main inspiration and a little about Eli’s Boots?

Eli was my main inspiration. While I was pregnant with him I went through a real transformation. I don’t think I have ever liked myself as much as I did when I was pregnant. I became more focused, driven. I felt physically strong and good and I attached all these things to Eli. He was my rock before he was even born.  

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When is the launch date? 

InshAllah in two weeks. So watch this space. 

Will you be selling in Dubai only or worldwide?

We will be selling worldwide. We are looking for stockists in Dubai and the wider GCC region. 

How do you maintain work life and time with your son? Do you set hours per week dedicated to Eli’s Boots?

I have gone through stages while undertaking this project. I spent a LOT of time doing my research. I am bit of a perfectionist (I blame my legal background). I was always driven by the idea that my finished product had to be good enough for Eli and in that respect the bar was raised very high.

In the earlier stages it was before he was born so I spend most of my days sewing, researching, stitching and un-stitching. 

When he came I put the project to the side for the first two months. Since then things have picked up quickly. My whole day is dedicated to Eli and my social life (they are one and the same now. No more impromptus ladies nights out); evenings to the husband and late evenings to Eli’s Boots. I don’t have any hours set but I can easily spend 5-6 hours a night on Eli’s Boots.

What are the main challenges you come across as a Mompreneur?

The greatest challenge I believe has been getting my vision executed by others. At one time, I had a website developer, one tailor who was supposed to work alongside me, a logo developer and a packaging distributer. At one time or another agreed prices have risen dramatically, websites that look nothing like the ones I had meticulously drafted and lots of “It will  be done Habibi. Don’t panic!!”

Another main challenge has been making changes to certain visions I had felt strongly about because they were not executable at this current time. 

How do you go about fixing that?

I have become a semi web developer. I can actual semi-code (is that even a term?) I can do some CSS/HTML coding placement to a website. Its a big deal. Before that my web experience was solely google based searches great presentations 

What’s the best advice you received?

Start now!!! No plan is 100% fool proof. So there comes a time when you have to bite the bullet, launch and pray that your customers will have seen all your hard work and will want to be part of your team in helping you develop and or improve your product and brand. 

What’s your advice to mothers who want to start their own businesses? 

Surround yourself with like minded mothers and women. I have been very lucky that I have met a lot of great women who have advised me along the way.

I have never been as driven and succinct with a project as much as I have been with this one. As a lawyer we are formed a certain way and sometimes we loose sight of how artistic and non conformists we can be. I attribute this shift in my mind to being a mother. So my second advice is for mothers to take that extra post birth fire and do whatever they want to with it.

What do you do to unwind and relax? 

Having my husband home makes me unwind. Having someone take over the Eli shift is great and watching them interact is a real pleasure. Other than that I love catching up on my tav shows (there is a bit of drought at the moment. Hurry back The Walking Dead!!). I would love to say reading but I have not gotten into a great book in a while. 

And finally take me through a day in Lydie’s life 

Quick caveat. I function better late at night so day will start there. 7pm I attempt to put Eli to bed. Eight times out of ten it works. Then I get the food plated for the husband, catch up, clean up etc. 11pm I sit in front of the computer to work on the website, send emails etc. This goes on until usually three or four am. Eli wakes up for his third feed around that time so I am in bed sleeping at four to five am. Wake up at eight (dada takes the six am shift). Up at nine and my day starts so to speak. Running errands, entertaining my prince and taking some much needed naps.

Eli’s Boots

Below are some of the pictures I took of Eli’s Boots at The Hamptons Cafe

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You can follow Eli’s Boots on Instagram @elisboots & visit their website http://www.elisboots.ae to keep updated. Register now & receive a 10$ discount.



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